To help every individual get closer to where they want to be, one smile at a time.
In 2019, we started Selfie because we believed that cosmetic dentistry could be done differently and made accessible to more people without compromising on quality of care.
In particular, we found that high quality clear aligners were too expensive for most people and getting access to the right information and service wasn't as easy as it should be. At Selfie, we want to change this, so that everyone can benefit no matter who or where they are.
By combining the latest research and technology from around the world, we created Smart Dentistry - a new standard of dentistry represented by its simplicity, quality, unique technology, and end to end experience that focuses on our customers' needs.
Smart Dentistry sets us apart by giving our customers an affordable clear aligner experience where they will be able to make an informed choice between remote or in-person care based on their needs.
This doesn't mean that remote care can fully replace in-person care, it just means that if you are a minor to moderate case and our dentists think you are eligible for remote treatment, we'll give you that option.
For our customers, especially those who live further away or can't take time away from their busy schedule, this means more convenience at a radically fair price. And for our dental partners, it means they can help more patients than ever before, by handling simpler cases remotely and more complex cases at the clinic.
Geeks at Heart
Science & technology is where we started. Our dedication to research and development drives our Smart innovations and products.
Packaging as Theatre
Every detail from colour to functionality is thoughtfully curated. Our design team take time to develop original packaging that looks and feels great for our customers.
For Selfie, it isn't just about the product, its about a tailored end to end experience for tomorrow's lifestyle.
OUR PRODUCT PHILOSOPHY
Tailored for you
(CHIEF OVERSIGHT OFFICER)
Diana believes in perfection. She has been tirelessly constructing the most sturdy backbone of our operations, so that our customers receive the best service possible.
Fun fact: Diana loves rugby more than food.
(CHIEF PLANNING OFFICER)
Dr. J loves orthodontics and insists on excellence. He designs and refines our products and pushes the frontiers of dental technology.
Fun fact: Dr. J hates taking pictures. Can you tell?
(CHIEF EVERYTHING OFFICER)
William believes in the power of people and building things together. He loves to encourage and inspire those around him.
Fun fact: Will collects vintage board games from 1970s-1990s.
(CHIEF MOTIVATING OFFICER)
Pauline believes in creating a brand with a purpose. She always talks about who we are, what we do and what we believe in!
Fun fact: Pauline has over 50 Dumbo plushies, each one named after the country where she got them.
Designed by Orthodontists
Partnered with Dentists